Nature's-1 - Tips for Healthy, Happy Pets

A NATURAL & HOLISTIC PRODUCT OF NEW ZEALAND

As passionate dog people, human-trained by an untrainable beagle called Chester, a do-no-wrong chocolate labrador Coco and an ever loyal mutt Cookie, the owners of Nature’s 1 discovered during a conversation one day over feeding their dogs that they really wanted a canned dog food that both dogs would love to eat and owners would love to feed!

The birth of Nature’s 1 Like many dog worshippers, they were fed up with opening cans of dog food with either an offensive odour or a bright artificial colour, both of which often made them and everyone feel quite nauseated. They had had enough of scooping out an unrecognizable gooey lump of mush to feed their beloved pets and decided it was time to make a dog and cat food for fellow pet owners, which smells great, looks great, tastes great and a canned food that all can actually see what they are feeding to their most loved companion. Imagine a meal that resembles ours; but instead of table scraps, it would actually be scientifically formulated for dogs and cats. From the start, Nature’s 1 recognized dogs and cats are not people’s whole life but they make people’s lives whole with friendship and absolute devotion. They realized all that dog and cat owners wanted was to give their pets the best natural food nature has to offer.

That’s when the name of the new brand came to them...and Nature’s 1 was born!

Ingredient sourcing

With all the scary news about tainted pet food and livestock diseases everywhere, the owners wondered whether there is still a place on earth that has a pristine and wholesome environment, where you can get the purest, freshest and healthiest lamb, beef, venison, fish and vegetables to make the best dog and cat food. The answer is yes, New Zealand. From the very start, they demanded that nothing was too good for their dogs and cats. They selected the very best ingredients the nature of New Zealand has to offer and made Nature’s 1 formulations meet exacting standards to be holistic and free of chemicals, artificial colours and flavours. Every Nature’s 1 exclusive formulation is not only well balanced and highly digestible but contains all the essential proteins, fats, vitamins and minerals to ensure optimum development of your dog and cat at every stage of their life. They have been personally taste tested by the owners. Nature’s 1 is made in a modern, new and purpose-built canning factory. To ensure the highest standards of production quality, the food is made under the watchful eye of a dedicated passionate team with many years of experience in the pet food canning industry. The formulations help to develop a strong immune system to promote good health and vitality to support your dog’s natural defences against the effects of aging, illness and physical and environmental stress.

Distribution

Nature’s 1 has been on the market for five years in various parts of Asia including Singapore, the Philippines and Malaysia. Sales and the feedback from pet owners have been nothing less than tremendous. Very quickly, Nature’s 1 became one of the top premium pet foods in the market. They now want to share it with the rest of the world, which is why they are now seeking dedicated distributors globally. Nature’s 1 is available for any strong, motivated distributor to take into their market. They have the assurance of the Nature’s 1 brand with simply the best of New Zealand’s pure natural nutrition in every can. Because Nature’s 1 is made in New Zealand and because New Zealand is so pure, export to the rest of the world is normally very easy. The company will provide all the import paperwork and they have a complete marketing package with advertisements, brochures, shelf wobblers and door stickers to assist the importer. The company works with the importer to provide a quick local translation and a soft copy can be provided so they can start immediately with marketing Nature’s 1.

Future ambitions

Due to the huge success of Nature’s 1 dog and cat food, they have introduced a Nature’s 1 all natural, all meat, pet treat. Of course, all New Zealand made.

The sales are great and they are currently re-designing the packaging to make it the same as their dog and cat tinned food with a view to brand recognition. Additionally, the company is upgrading their website and their country distributors will be able to have a version done in their language, which is customized

The company has just started a new unique and very exciting, first of its kind, semi-moist complete dog food, designed to be softer than normal dry kibble and easier for dogs to eat. What sets it apart is, again, the ingredients. They are just first class, nothing but the best and made from 100% New Zealand ingredients. Pet owners get a product they can trust. Dogs love the taste especially fussy eaters or those older dogs that need the very best nutrition to stay in good condition. And due to the higher oil content, the coat of the dog or cat becomes slick, shiny and healthy looking. For the purpose of diversification, the company is taking the brand into the small animal segment. Their first products, Nature’s 1 Timothy and Nature’s 1 Alfalfa hay, are already on the market and they offer more value and fresher products by packing on demand. So they are very pleased with how the brand is developing. All of Nature’s 1 products will be available to their country distributors in a ready to go package.